the story of aftrbound

Black and white photo collage of a woman with text and logo on a black background

a founder with a dream

aftrbound was created because i have always believed in dreaming big and doing the work to back it up.

manifestation paired with action.

i wanted to build something out in the open to show the highs and the lows, and practice what i preach by taking that leap of faith and growing alongside the people who choose to support this brand.

aftrbound is for the girls who need that extra voice telling them they can. and for anyone who believes in the power of dreaming bigger!

how aftrbound came to be

aftrbound began with a simple idea; the dreams we had as kids never really leave us. they just wait for the moment we are brave enough, disciplined enough, and ready enough to act on them.

as i reached my twenties, i noticed a gap between what people wanted to be and what they felt they should be, especially for girls. once we reach 'adulthood', we're expected to be realistic and quiet our ambitions before they feel too big or get criticized.

aftrbound was created to fight that. a brand that makes room for dreaming while honoring the work it takes to build something real. 

what started as a personal vision quickly became something bigger. a community of creatives, self starters, and big thinkers who believe their dreams are within reach. 

the mission behind the hoodie

aftrbound is for the grinders, the creatives, and the people building something on the side of their everyday lives. the ones working a 9 to 5, studying late nights, creating content after hours, or quietly laying the foundation for something bigger.

the hoodie is more than a product. it is a reminder that comfort and ambition can coexist. that you can move through life feeling grounded, confident, and supported while chasing something greater.

this brand was created to give people that push. i wanted to make high quality, everyday pieces that feel elevated, wearable, and meaningful. the dream is to build a community of individuals that value kindness, effort, and growth. we celebrate the journey just as much as the destination!

aftrbound exists because i wanted to create the brand i was looking for while becoming the person i dreamed of being.

thanks for being here, it means the world

xo, yvie

check out the drop

it's finally here:)

dream like a kid, build like an adult

psst! for even more insider things click here